“I am” statements are some of the most powerful words on the planet because they embody your identity and can dictate your personal reality in an extremely powerful way.

Most people look at their current identity statements, listen to what they’re currently saying about themselves and simply attempt to create new identity statements that are the opposite. They are told to repeat them in hopes they’ll eventually become that person.

While there’s a time and place for this, people often report feeling like a “liar” because the new “I am” statement isn’t aligned with them yet.

Why Time Line Therapy “I am” statements are so powerful

What’s different with the identity statements you receive after your personal Time Line Therapy Session is that they have come directly from you and your unconscious mind.

These are leanings you’ve had about yourself that you had previously brushed away from your conscious awareness and through the Time Line Therapy session, they have resurfaced.

One of the prime directives your unconscious mind has is that it represses memories that are not ready to be resolved. By obtaining your learnings, you can resolve the negative emotions or limiting decisions you have made surrounding that memory along with any other events with those same emotions or limiting decisions.

At Abundance Academy, we send you your personal learnings after your session so you can continue reminding yourself of your magnificence long after our session.

What do you do with your “I am” statements?

When you receive your personalized “I am” statements, what exactly can you do with them?

There’s no one size fits all formula. However, here are a few really great menu options to choose from. Read below.

Option 1: Print them and put them somewhere you can see

Put them in picture frames, laminate them or simply pin them up on your walls where you glance at and reference often. Read them once a day or periodically as you pass by.

Option 2: Read them out loud

Read them out loud and really listen to yourself as you read them. Notice the positive emotions that come up as you do read them and memorize the good feelings. Acknowledge how they are showing up in your current life and celebrate that too, either with a smile, in your gratitude journal or success journal.

Option 3: Say them to yourself while looking into the mirror

Eyes are the windows to the soul. When you look yourself deeply in the eye and remind yourself of these wonderful learnings, they will penetrate even deeper.

Option 4: Record them and listen on loop

There are two apps I love (perhaps more out by the time you’re reading this), Voice Loop and Think Up. They’re apps where you record yourself saying something on your phone and it’ll actually create a track that will keep looping over and over and over again. You can literally record your affirmations and listen to them for hours as you run errands, do housework or even as you work at your desk.

What I love about Voice Loop is that you can merge multiple tracks at once. It may sound a bit crazy to hear 2 or more tracks speaking at once, however, your unconscious mind picks them all up. It’s what is referred to as a multiple induction in hypnotherapy. When you listen to something like this in a relaxed state, it can be extremely soothing.

What I love about Think Up is that you can add pretty music to the background of your tracks and also custom photos.

Both are good. I use both for different reasons.

Option 5: Look at your list and dive deeper

Take a look at the “I am” statements and jot down a few that are standing out to you at this time. I’d suggest at least one up to a maximum of 7. It could vary day by day.

Of these, think about how you’ve expressed this quality in your life or how you’d like to express it in the future. You can look up the definitions or do a google search for ideas about what that quality is and how it can possibly be expressed further. You can use it as a theme for your day or week or even have a discussion about it with a friend. The possibilities are endless. Dive deeper and have fun exploring. Let intuition guide you.

Option 6: Create something artistic

You can use some of all of the words to create an artistic project. Use the words directly or simply as energetic inspiration for something creative: a painting, drawing, vision board, sculpture, or anything you can come up with that’s meaningful to you. The unconscious mind loves colors and symbols, so make sure to keep this in mind when in creation mode.

Do you have to do them all?

You can. And you don’t have to. More isn’t necessarily better. What’s key is that you’re intentional about what you’re doing and do what resonates with and is meaningful to you. Let your intuition be your guide.

Interested in the Time Line Therapy process to get your own personal affirmations? Book a complimentary consultation today and we’ll set you up!


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Do you do affirmations? If so, when’s the last time you sat down and asked yourself if they’re actually working for you?

What I’ve seen over the years looks something like this….

There you are, reciting your affirmations with as much enthusiasm as possible. Only 3 more to go before you can check this off your daily success habits list and move onto the next peak performance strategy you’ve got.

You’ve done these affirmations for what seems to be an eternity and keep doing them because you’re “supposed to” yet they don’t seem to be working and every time you recite them in the back of your mind you’re reminding yourself what a “liar” you are.

Sound familiar?

Trust me, you’re not alone. This is a common problem. And clearly, you’re doing these affirmations because you want to get ahead in life.

So just why aren’t these affirmations working and what can you do about it so you stop wasting your precious time?

Let’s start here.

What’s an affirmation?

An affirmation is the action or process of stating something as a fact. They’re words or phrases that evoke a positive state of mind or something one desires, like “I am powerful”, “I am beautiful”, “I am healthy and strong”, “Money flows to me easily and effortlessly”.

They are closely related to mantras which are rooted in Buddhism and Sanskrit. Affirmations have been a fundamental component of many personal growth and development programs since the explosion of personal growth and development. In Napoleon Hill’s Think and Frow Rich, he devotes an entire chapter to autosuggestion, implying that if you repeat something often enough, eventually you’ll believe it. As scientific research evolved and developed, the impact of positive affirmations has been proven to help people achieve success, reduce negative behaviors and increase positive ones.

These days, many successful entrepreneurs, leaders in business, writers and celebrities like Anthony Robbins, Oprah Winfrey, Arnold Schwartzenegger, Jim Carey, Denzel Washington, Lady Gaga, and Selena Gomez use affirmations as part of their mindset and success formula.

If your affirmations are working for you, amazing. Keep doing what you’re doing. There’s no need to read the rest of this article. However, if they’re not, you may be wondering….

If science proves that affirmations work, why aren’t they working for ME?

Let’s address the elephant in the room. You’ve been following all the rules. You’ve carefully selected your affirmations, you repeat them daily, perhaps even several times a day and you aren’t seeing improvement. Why is that?

Here are a few typical reasons your affirmations won’t work for you. You may be encountering one or many of them.

1.Your affirmations don’t align with you, your truth or desires.

Affirmations must be personalized for you. If you think you can Google the top 50 affirmations and pick them off a random list, good luck!

Affirmations are repeated over and over again, so if you don’t choose the right affirmations, you’ll be reinforcing something misaligned, wasting your precious time on something unnecessary or feeling like a liar as you say them.

There are many ways to create powerful affirmations that work. My favourite are through Time Line Therapy (we do this process in the Ultimate Breakthrough), Praxis Statements and Decision

2.Your affirmations are too big of a jump.

If you’re just getting started in business, haven’t earned a single dollar yet and are saying “I’m a billionaire business boss” when you have no context or neurology for what that even is, you’ll get backlash because your unconscious mind is doing its best to protect you from a perceived danger and in this case, failure.

I help clients create Progressive Affirmations in our Abundance Accelerator Program to ensure they’re truthful and headed in the right direction.

3.You’re on autopilot and simply going through the motions.

It’s easy to rush through them to check them off your list in attempt to get that dopamine hit and say you’ve completed your mindset routine. If you don’t actually have any positive feelings or connections to them. There’s no meaning or depth as you do it.

Set yourself up for success and make sure you do them at a time and in a place where you can get emotionally involved so you can actually feel it.

4.You say them once and expect them to manifest.

Tony Robbins say that “repetition is the mother of skill” and he’s right. There are two way to change a belief: massive emotional impact and constant paced repetition. It’s just like a baby learning to walk. They don’t just get up and get going the first time around. They keep practicing even when they fall and get back up with enthusiasm over and over again. This I not one-and-done, you must keep coming back to the affirmation until it becomes a part of you.

Be patient with yourself

Affirmations are a wonderful tool that can fuel you forward or pull you back. When you take the time to create and repeat the right affirmations for you with enthusiasm and do it consistently, you’ll need a telescope to see how far you’ll go in a short period of time.

Realize this is a work in progress. Sometimes you can get it on your own and sometimes you need help.

If you’d like to learn how you can develop the skill to master your affirmations and get them working for you, book a complimentary Strategy Session.


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